MOVE WITH ATHLETA

BRAND ACTIVATION, CONSUMER EXPERIENCE

STUDIO: STUDIO BUTCH
PARTNERS: XA
CLIENT: ATHLETA
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY

At Studio Butch, I partnered with Athleta’s design team and XA to bring the Move With Athleta experiential fitness series to life. I drove timelines, coordinated logistics, and bridged communication between creative and production teams. I managed budgets, resources, and creative reviews to ensure seamless execution and timely delivery.

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Spring & Mulberry

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Ipanema