MOVE WITH ATHLETA
CONSUMER EXPERIENCE + JOURNEY, BRAND ACTIVATION, GRAPHIC DESIGN
STUDIO: STUDIO BUTCH
PARTNERS: XA
CLIENT: ATHLETA
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY
Studio Butch worked alongside Athleta’s in-house design team and production company, XA, to create a brand activation for Athleta’s new experiential fitness series, Move With Athleta. My role consisted of timeline management, liaising between creative and production teams, scheduling creative reviews, and more.
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