
SPRING & MULBERRY
BRAND POSITIONING + STRATEGY, BRAND IDENTITY, VOICE + COPYWRITING, PHOTO ART DIRECTION, SITE DESIGN + EXPERIENCE, PACKAGING DESIGN
STUDIO: LETTER A
ROLE: PROJECT MANAGER
CREATIVE DIRECTION: ALLISON HENRY AVER
GRAPHIC DESIGN: SAGE CORSON
As Lead Project Manager for the Spring & Mulberry project, I oversaw the entire lifecycle, from timeline development to coordinating print production and creative reviews. I played a key role in photoshoot production, served as the primary liaison between contractors and the creative team, and managed client communication. I also handled budget allocation and ensured the project stayed on track, meeting client expectations every step of the way.
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