![ipanema.png](https://images.squarespace-cdn.com/content/v1/60c102d138c3a31901e09256/2e2e4f8a-f71d-4ff6-83b8-351f8ef49f5e/ipanema.png)
IPANEMA
CONSUMER EXPERIENCE + JOURNEY, BRAND ACTIVATION, GRAPHIC DESIGN
STUDIO: STUDIO BUTCH
CLIENT: IPANEMA
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY
Studio Butch produced a multi-day and multi-location brand activation for the Brazilian shoe brand, Ipanema. My role consisted of location scouting research, timeline management, management of event production team, managed in-house creative team, coordinated print production, assisted in content capture strategy, fabrication oversight, budget allocation, and more.