IPANEMA
CONSUMER EXPERIENCE + JOURNEY, BRAND ACTIVATION, GRAPHIC DESIGN
STUDIO: STUDIO BUTCH
CLIENT: IPANEMA
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY
Studio Butch produced a multi-day and multi-location brand activation for the Brazilian shoe brand, Ipanema. My role consisted of location scouting research, timeline management, management of event production team, managed in-house creative team, coordinated print production, assisted in content capture strategy, fabrication oversight, budget allocation, and more.