IPANEMA

BRAND ACTIVATION, CONSUMER EXPERIENCE

STUDIO: STUDIO BUTCH
CLIENT: IPANEMA
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY

At Studio Butch, I led the production of a multi-day, multi-location brand activation for the Brazilian shoe brand, Ipanema. My role included location scouting, timeline management, overseeing the event production team, and coordinating with the in-house creative team. I also managed print production, contributed to content capture strategy, oversaw fabrication, allocated budgets, and ensured seamless execution from start to finish.

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