SIREN

ADVERTISING, SOCIAL MEDIA, BRAND MERCHANDISE, SALES COLLATERAL

STUDIO: JESSICA PIERRON
ROLE: CREATIVE DIRECTION, BRAND MANAGEMENT, GRAPHIC DESIGN
PHOTOGRAPHY: LADIES OF PARADISE
CERAMICS PRODUCTION: STONEDWARE COMPANY

Siren is an Oregon cannabis producer, who prides themselves in growing strains for your right moment. Driving their brand strategy is a strong, inspiring message: Innver Vision. Higher Love. It is their belief that cannabis can expand our minds and hearts and can lead us all to a life of higher love and compassion.

Siren initially hired me to manage their branding project with another design firm and from there the position developed into a brand marketing management role. I have worked on several projects for Siren while overseeing their brand and marketing campaigns. I have designed advertisements, brand merchandise and several collateral pieces. I also design and develop all of their content for their email campaigns and social media.

Siren’s aesthetic is one of my favorites to work with. The coral and purple colors are a beautiful contrast to the same old colors we typically see in the cannabis industry. Everything I create for them reflects their messaging and follows their chic branding and color palette. We like to call their vibe, psychedelic chic.