CHICKEN SCRATCH

BRAND IDENTITY, LANDING PAGE, COLLATERAL

STUDIO: JESSICA PIERRON
ROLE: GRAPHIC DESIGN

Opening Fall of 2021 and located on my old stomping grounds, St. Louis, MO, Chicken Scratch is a Midwest-inspired concept striving for a simple but delicious menu that will highlight seasonal ingredients and feature rotisserie chicken.

With simplicity in mind, I designed a typedriven logo with a font that plays off the name and symbolism that tells you what kind of food you can expect: rotisserie chicken. I created additional patterned elements that pair nicely with the logo and classed it all up with an elegant and bold color palette.