
THE WINDOW SEAT SHOP
CONSUMER EXPERIENCE + BRAND ACTIVATION
STUDIO: STUDIO BUTCH
PARTNERS: WIEDEN + KENNEDY
CLIENT: DELTA AIRLINES
ROLE: PROJECT MANAGER
CREATIVE DIRECTOR: DAVID BRADY
Studio Butch partnered with Wieden + Kennedy to design and produce The Window Seat Shop, a unique pop-up store at JFK Airport. I oversaw timeline management, vendor sourcing and coordination, and led both the in-house creative team and external contractors. I handled fabrication oversight, coordinated print production, managed budget allocation, and ensured smooth execution of all aspects of the project
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